Viral Marketing in Italy

Marketing and Companies' Data: still protected!

The Italian Data Protection Authority held that data protection obligations in case of performance of marketing, advertising and commercial activities still apply to data of companies and associations.

Slots boosted by the end of totems?

The success of the upcoming launch of online slots in Italy on the 3rd of December is likely to be driven also by the recent ban of any gaming terminal (the so called "totem") located in shops and in general public places.

Gambling Advertising Regulations and Self-Regulatory Rules Ratified

The Italian gambling advertising regulations previously approved by the Government have now been ratified by the Parliament with the implementation of some changes. Also, the Italian advertising self-regulatory body adopted gambling advertising self-regulatory rules. The problem is the impact of these regulations and how they live together.