The Italian gaming authority has published the data of the Italian online gaming market relation to year 2012 unveiling some very interesting information.
First of all, the massive success of the launch of online slots has been confirmed with an increase of the spending between the month of November and the month of December when such games had been launched of 40% reaching a spending during that month even higher that poker cash games.
This might be partially due to the effect triggered by the novelty of a new type of game, but might be also due to the contraction of the Italian black market with players switching from unlicensed to licensed websites once that the same games have become available.
As to the other games both bingo and sportsbetting games saw a substantial reduction in their spending which makes the introduction of new regulations for bingo games and allowing the offering of bets not included in the official schedule crucial for the future of such games. Both regulations are expected before the summer and therefore it will be an interesting beginning of the year.
For what concerns the market share, the casino market has become very competitive with some new entrants getting a good market share in a short time frame and the bingo has seen the success of some operators focusing on this product, while the sportsbetting and especially the poker market are more dominated by a few operators.
We will see how the launch of new games will affect the development of the market, in the meantime if you have questions, feel free to contact me, Giulio Coraggio.