New Bingo – A Step Forward
There will be a consultation period lasting up to the 22nd of February 2013 when operators can file questions, requests of clarifications and comments and it is likely that operators will be able to launch the new bingo before the summer 2013.
On the contrary, the new bingo regulations will allow operators to offer the same bingo variants available on foreign gambling platforms making the game much more attractive for players. Furthermore the recent launch of slot games which are usually side games of bingo platforms and enjoy a much lower taxation might trigger a very successful synergy. However, it will be decisive that regulators understand the need to lower the taxation for bingo games as otherwise the offering of foreign platforms will still remain more attractive than the one of Italian licensed platforms since operators will be entitled to offer a higher pay-out.
In any case, the success of the online bingo market and in general of the Italian online market as a whole will depend on the outcome of the fight against non-Italian licensed operators. Indeed, the current domain name filtering system implemented by AAMS showed not to be sufficiently effective and more stringent measures should be taken such as the monitoring of financial transactions to non-licensed websites that is already prescribed by primary laws but has never been implemented by AAMS and the IP blocking of non-Italian licensed websites that has been recently adopted against websites broadcasting football matches in breach of applicable copyright laws and showed to be an effective tool.
If the conditions mentioned above will be met, the new bingo regulations are likely to considerably boost the Italian bingo market and the success achieved by a few operators that decided to invest in this market shows that it has considerable potentials. Also, if the size of the Italian black market will be reduced and the new bingo regulations will be shortly adopted, it is likely that the € 42 million spending of the Italian online bingo market in 2012 will considerably increase in 2013.
As usual, if you want more details on the above, feel free to contact me, Giulio Coraggio.
WRITTEN BY GIULIO CORAGGIO
IT, gaming, privacy and commercial lawyer at the leading law firm DLA Piper. You can contact me via email at email@example.com or firstname.lastname@example.org or via phone at +39 334 688 1147.