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E-commerce delay in product delivery is misleading


E-commerce delay in product delivery is misleading

The Italian Competition Authority (AGCM) sanctioned three e-commerce operators for unfair commercial practices due to lack (or delay) in the delivery of products initially declared to be in stock and due to false information provided to consumers with regard to refunds.

This is a guest post from my colleagues Giulia Zappaterra, I hope you will enjoy it!

The E-commerce Dispute

As part of the dispute, some consumers declared that, further to the performance of purchases on the websites,, and of products displayed as in stock, those were then declared unavailable by the relevant company.

AGCM established that (particularly in one case) a so called “drop shipping technique” was implemented i.e. the e-commerce operator ordered the goods from its supplier only following an order from the relevant customer on their platform and the performance of the payment by the latter.

In all cases AGCM held that such commercial practice had to be considered misleading and unfair under the Italian Consumers’ Code and therefore unlawful as the relevant e-commerce operators were fully aware of the impossibility to deliver the products within the timeframe set out in the websites Ts&Cs.   Accordingly the companies’ behavior did not meet the higher standard of professional diligence required by the Italian Consumers’ Code.

Yet, consumers experiencing the considerable delay in the delivery of the products were not always able to get in contact with the relevant companies, or when a communication was established, they were not able to exercise the statutory right of withdrawal prescribed by the EU Consumers Rights Directive and obtain the refund of the price paid for the products not delivered on time (or not delivered at all).

The Sanction

In light of the above, AGCM sanctioned MGM, one of the relevant e-commerce operators, with a fine amounting to € 50,000 for displaying the product as it was in stock while this was not the case, and with a fine amounting to € 75,000 for not complying with the refund policy.

In the other two cases, AGCM sanctioned Il Mercato dell’Affare and Zion Smart Shop by suspending any sale of non-available products on the website. The lack of compliance with said decision would result in a fine amounting to a minimum of € 10,000 up to a maximum of € 50,000.

For sure, the coming into force of the new rules on consumers rights implementing the Consumers’ Rights Directive whose top 5 changes for the e-commerce sector are outlined in this blog post.  And this decision comes a few days after the settlement of the case between AGCM and covered in this blog post showing that AGCM is keeping a very strict approach against websites not providing consumers with the protection required by the applicable law.  Such issues cannot be ignored since AGCM can issue fines up to € 5 million and order the suspension of the business activity.

@GiuZappaterra and @GiulioCoraggio

Giulio Coraggio
[email protected]

I am the head of the Italian Technology sector and the global head of the IoT and Gaming and Gambling groups at the world leading law firm DLA Piper. Top global IoT influencer and FinTech lover, finding solutions to what's next for our clients' success.