IAPP Webinar: The New Frontiers of Data Driven Marketing

The difficult balance between data enrichment, targeting and data protection

IAPP organized on 14 July, 2020 a webinar on data protection law restrictions applicable to data driven marketing strategies.

Please join us at the upcoming Milan KnowledgeNet Chapter virtual meeting. This meeting will be split into two topics, with a presentation and a panel.

The presenters will discuss the growing relevance of personal data for the marketing strategy of any organization and, in particular, the possibility to enrich data sets with a growing amount of information collected from different sources, a matter that involves material data protection law issues and new challenges for any industry. The meeting will begin with a brief introduction of the new Milan co-Chair, Anna Cataleta, Senior Partner, P4I-Partners4Innovation, by IAPP Italy Country Leader and Board Member, Rocco Panetta, CIPP/E, Lawyer and Managing Partner, Panetta & Associati, before moving on to a presentation and panel.

Presentation: What Does Data Enrichment in a Data Driven Economy Mean and What Are the Main Data Protection and Privacy Issues?

• Matteo Colombo, CIPP/E, CEO, Labor Project; President, ASSO DPO
• Luigi Neirotti, CIPP/E, Partner, EY
• Massimiliano Pappalardo, CIPP/E, Partner, Ughi e Nunziante Studio Legale

Panel: The Privacy Challenges of Data Driven Marketing and Data Enrichment: The voice of the industries

• Dalia Pizzochero, CIPP/E, Data Protection Expert, Gruppo Generali
• Stefano Tagliabue, CIPP/E, CIPT, FIP, DPO Office, Telecom Italia
• Stefania Tonutti, DPO, Volkswagen Bank and FS
Moderated by: Giulio Coraggio, Partner, DLA Piper

Date and Time: Tuesday, 14 July, 2020, 16:20 – 18:00 CEST (GMT+2). Log-in begins at 16:20 with the meeting starting at 16:30.

Registration: it is possible to register either at the link here or sending an email to [email protected]

Location: This meeting will be a live webinar using Webex. Instructions on how to view this webinar will be sent to registrants prior to the meeting.

Language: This presentation will be in Italian.

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Giulio Coraggio

I am the head of the Italian Technology sector and the global head of the IoT and Gaming and Gambling groups at the world-leading law firm DLA Piper. IoT and artificial intelligence influencer and FinTech and blockchain expert, finding solutions to what's next for our clients' success.

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