Gucci obtained a partial victory against Guess before the Milan Court of Appeal for unfair competition since the court held that Guess copied a number of products of the well-known fashion house of Florence.
This month I had the pleasure to interview for my law firm's fashion law magazine Law à la Mode, Davide Viganò, the CEO of Heapsylon, the creators of the wearable technology Sensoria Fitness that might change the Internet of Things sector! Davide is a very interesting person and is Italian (which is even better!) living in Seattle, I hope you will enjoy the interview.
Branded contents are not anymore only in movies and TV shows, but the growth of blogs including fashion blogs and social media raised the issue on whether media principles on product placement should be extended to social media and on the level of transparency required by current advertising regulations.
Here is my very personal top 5 of topics that I covered in 2013 on this blog, looking at their impact on the market and their potential implications in 2014.