As anticipated in a previous post, I have attended the conference “Gioco online: è boom. Tra innovazione e regolamentazione” (Online Gaming: it is a boom. Between innovation and regulation) where the Politecnico di Milano (one of the main Italian Universities) has presented the results of a very detailed study of the Italian online gaming market whose reliability cannot be doubted as it has been drafted in cooperation with the Italian Gaming Authority.
To give you a glance of the results of such study: according to the Politecnico di Milano the turnover of the Italian online gaming market has been of € 3.7 bn in 2009 and it is expected to double in 2010 following the launch of poker cash games and casino games whose regulations have entered into force at the beginning of April. 2.8 ml of online gaming accounts have performed at least a transaction in 2009 and on average a transaction has been carried out on 835,000 gaming accounts per month and around 200,000 new gaming accounts have been opened monthly.
The Politecnico di Milano has also compared the Italian gaming market to other digital markets and such comparison showed that the growth rate of the gaming market is higher than the growth rate of the Italian e-commerce, Internet advertising, digital television and mobile digital contents markets also because the Italian gaming market is not a brand new market for Italians, but it derives in part from the illegal gaming market generated by non-licensed websites. Indeed, the "legal" market set out by the Italian Gaming Authority seems to have attracted a considerable portion of the "illegal" non-licensed gaming market.
These figures are likely to attract more and more operators that, as a consequence of the upcoming approval of the decree on the new Italian gaming licenses regime, will be able to apply for an Italian gaming license at the beginning of May.
If you want more details on the above, feel free to contact me, Giulio Coraggio.