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Copyright Giulio Coraggio 2018

 

There is no need of a web tax dedicated to digital companies according the report from the Expert Group on Taxation of the Digital Economy established by the European Commission, but the current general rules should be applied also to digital companies.  However, recent court decisions and delegation laws leave some risks open in relation to the Internet liability regime of web companies for tax purposes.

World cup guidelines on the usage of its trademarks in connection with the upcoming Brazil Football World Cup have been issued by FIFA.  These created some concerns on advertisers about to launch their marketing campaigns associated to the event.  Indeed they might have planned to display world cup trademarks, images of football players and maybe had also considered to perform ambush marketing campaigns also relevant under a gaming law perspective. 

New rules on the usage of biometric data issued by the Italian data protection authority (the "Garante" or "DPA") are meant to clarify the applicable obligations with the purpose to ease the adoption of technologies relying on them in connection for instance to mobile devices and therefore also of wearable technologies part of the Internet of Things.  However, such rules, that are now subject to an open consultation, set stringent obligations in their processing that might require improvements to avoid they reppresent a barrier for the launch of new products.

Google data protection issues might increase as a consequence of the ruling of the European Court of Justice that obliged search engines to remove the link between search results and a webpage if it contains information the individual deems should be "forgotten".  But it is argued that this decision might have relevant consequences also for the development of technologies based on Big Data including Internet of Things and wearable technologies.