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The long-awaited reform of the online gambling license regime in New Zealand is finally taking shape, and it promises to completely reshape the country’s digital gaming landscape.
For years, New Zealand has been an unregulated market, but the government is taking decisive action with the online casino gambling bill, which will introduce a structured licensing system and allow the legal launch of online casino games.
Why New Zealand Is Changing Its Gambling Laws
At present, only a handful of state-authorised operators have been allowed to offer certain online gambling products. Casino-style games, however, have been left to websites that do not hold a local gambling license. This scenario has raised two major concerns:
- Consumer protection — The local government wants to make sure that players have guarantees of fair treatment or recourse in case of disputes.
- Public funding — As in all the other jurisdictions worldwide, New Zealand’s government is looking forward to collecting local gambling taxes from offshore operators and harm-minimisation funding.
By introducing a regulated online gambling license system, the government aims to bring oversight, tax revenues, and safer gaming conditions to the market.
The Upcoming Online Gambling License Regime in New Zealand
The Bill currently before Parliament sets out a detailed framework for licensing and supervision:
- Limited Licenses, Competitive Allocation
Up to 15 online gambling licenses will be issued, awarded through a competitive application and auction process. This ensures both market diversity and high-quality entrants.
- Duration and Renewal
Each license will last three years, with a possible renewal of up to five years, subject to compliance and performance.
- Market Entry Timeline
- Early 2026: Expression of interest phase expected.
- Mid 2026: First licenses issued and market launch of legal online casino games.
- End of 2026: Offshore operators without a New Zealand license must exit the market.
- Compliance and Enforcement
The Department of Internal Affairs (DIA) will maintain a public registry of licensed operators, oversee compliance, and enforce penalties. Operating without a license could result in fines of up to NZ$5 million.
- Advertising Rules
Licensed platforms will be allowed to advertise, but under strict conditions designed to prevent exposure to minors and vulnerable audiences.
Launch of Online Casino Games in New Zealand
Once the licensing regime is in place, New Zealand players are expected to finally have access to regulated online casino games such as slots, table games, and live dealer experiences. These platforms will be required to implement:
- Responsible gambling tools (deposit limits, self-exclusion systems).
- Age verification measures to block underage play.
- Problem gambling levies to help fund addiction prevention programs.
Online Gambling Market Outlook in New Zealand
The New Zealand gambling industry is already strong, with revenues projected at over US$3 billion in 2025. Online casinos alone are expected to more than double in market size between 2024 and 2030. The new online gambling license regime positions New Zealand alongside leading regulatory jurisdictions such as the UK and Ontario, making it an attractive but competitive destination for global operators.
Challenges Ahead
Not everyone supports the move. Public health advocates warn that expanding access to online casino games could fuel gambling addiction if safeguards are not strong enough. Indigenous leaders and existing operators have also expressed concerns about cultural impacts and the adequacy of consultation.
Balancing these interests will be critical. The real test of the online gambling license system will be whether it succeeds in raising tax revenues and improving consumer protections, without amplifying the risks of problem gambling.
Final Thoughts
The introduction of the online gambling license in New Zealand is a watershed moment for both operators and players. For businesses, it represents a rare opportunity to enter a newly regulated market with enormous growth potential. For regulators, it’s a chance to prove that responsible oversight can transform an unregulated sector into a safer, more accountable industry.
The upcoming months will be decisive. As the licensing process unfolds, operators will need to demonstrate not just financial strength, but also a commitment to responsible gambling and cultural sensitivity. For players, 2026 could mark the start of a new era: safe, regulated, and transparent access to online casino entertainment.
If you want to know more about the above, I will be delighted to put you in contact with DLA Piper’s gambling law experts in New Zealand. On a similar topic, you can access DLA Piper’s Gambling Laws of the World guide HERE and other articles on gambling law matters HERE.