After wearable technologies, special rules for foreign franchisors in Italy, 3D Printers à la mode, social media and fashion this IPT catwalk now covers the issue of legal implications concerning fashion and e-commerce with an article drafted by my colleague Gianluigi Marino.
After having debated about wearable technologies, special rules for foreign franchisors in Italy and 3D Printers à la mode, in this fourth post of the fashion-dedicated series, celebrating the Milan fashion week, my colleague Sara Balice will discuss about the new frontier of the fashion industry marketing communication: social media.
As part of the series of posts on fashion related topics, we previously discussed about wearable technologies and franchising agreements while in this post my colleague Gualtiero Dragotti will focus on an issue already touched in a previous post i.e. the friction between traditional intellectual property rights and 3D printing technologies.
As part of the series of posts on the most relevant legal matters affecting the fashion industry, we discussed about wearable technologies and privacy while here is a post from my colleague Stefania Baldazzi on legal issues affecting franchising in Italy being franchising agreements one the most common contractual arrangements used in the fashion sector. In particular, we will review the issues that a foreign franchisor needs to consider before entering into the Italian market.
Wearables and the Internet of Things are one of the most discussed at the moment with a considerable potential impact on our approach to technologies in the next years. But, with the huge amount of personal data relating to users as well as images/sounds on the people/events around him collected by means of such devices and the possibility to very easily share them on the Internet, the impact on privacy rights of these technologies will require a careful review.
Data protection issues have become quite popular after the settlement approved by the US District Court of Northern California obliging Facebook to pay $20 million for putting users' names and faces in "Sponsored Story" ads without their permission and without paying them. And the question is how social media companies will react to obligations imposed by European data protection laws.
