An Italian restaurant brought a criminal claim for defamation against one of its customers that had published a negative comment on them on TripAdvisor complaining about the quality of the wine so creating a precedent that might impact on the Internet liability regime in Italy with reference to defamation on social media.
After having debated about wearable technologies, special rules for foreign franchisors in Italy and 3D Printers à la mode, in this fourth post of the fashion-dedicated series, celebrating the Milan fashion week, my colleague Sara Balice will discuss about the new frontier of the fashion industry marketing communication: social media.
Data protection issues have become quite popular after the settlement approved by the US District Court of Northern California obliging Facebook to pay $20 million for putting users' names and faces in "Sponsored Story" ads without their permission and without paying them. And the question is how social media companies will react to obligations imposed by European data protection laws.
Prize promotions run on social media can hide unexpected regulatory surprises for entities interested in advertising their products/services.
How social media can be disruptive in a digital marketing strategy. It is not just an additional channel of communication, but its proper usage is quite complex.
After wearable technologies, special rules for foreign franchisors in Italy, 3D Printers à la mode, social media and fashion, online retail and competition issues in distribution agreements, my colleague Roberto Valenti covers in this post the legal risks connected to the usage of social media by fashion companies.
