AI generated deepfakes create significant legal challenges regarding personality rights and content authenticity in the creative industry. The industry must balance technological innovation with protecting personality rights.
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A potential AI Act vs GDPR conflict might arise from the tension between the AI Act’s goal of addressing algorithmic bias and the GDPR’s strict privacy protections, making it difficult for companies to process sensitive personal data for that purpose while remaining compliant.
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A new study reveals a lack of knowledge among employees about how to use AI, which runs counter to C-level expectations that it will boost productivity; but are these managers aware that AI training and internal rules are mandatory under the EU's AI Act and could save their companies significant risks?