Legitimate interest under the GDPR continues to be one of the most used, and most misunderstood, legal bases. But what are the most relevant issues to be addressed, and how to use it properly?
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The European Commission’s latest Digital Omnibus package introduces a significant and much-debated idea: allowing AI training based on legitimate interest, under Article 6(1)(f) GDPR, accompanied by a new Article 88c. The proposal formalises something many expected — that training AI systems or AI models on personal data may rely on legitimate interest as a legal basis.