€ 1.3 bn is the value of sales from Italian fashion websites in 2013 with an increase year by year of 30+% and considerable potentials for further growth since it represents only 20% of the total value of the Italian B2C e-commerce sector. These are some of the topics together with wearable technology issues impacting on the Internet of Things covered in the very interesting #Fashiononline event that took place in Milan (Italy).
Wearables and the Internet of Things are one of the most discussed at the moment with a considerable potential impact on our approach to technologies in the next years. But, with the huge amount of personal data relating to users as well as images/sounds on the people/events around him collected by means of such devices and the possibility to very easily share them on the Internet, the impact on privacy rights of these technologies will require a careful review.
The Italian Data Protection Authority issued direct marketing data protection guidelines aimed at setting out general regulations on privacy-related obligations concerning direct marketing practices and against spamming initiatives which provide very interesting insights.