Italian responsible gambling advertising is entering a new phase where strict regulatory obligations coexist with a real opportunity for operators to communicate their brand.
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Italy online gambling rules are entering a new enforcement phase as the Italian gaming authority (ADM) introduces stricter controls on retail gambling vouchers, including a € 100 weekly cap and mandatory traceability requirements starting May 2026.
Palpable errors in the odds are now at the centre of a new regulatory clarification issued by the Italian gambling authority, Agenzia delle Dogane e dei Monopoli (ADM), which sets out stricter rules for concessionaires when managing annulments of bets placed online and in retail betting shops.