Gambling advertising in Italy remains one of the most closely regulated areas of the country's gambling market. The recent approval of the so-called Decree Accise by the Italian Senate has brought the issue back into focus, particularly because Parliament considered, and rejected, proposals that would have extended the rules to a much wider range of promotional activities.
As of today, the new Italian online gambling licence regime is officially in force, marking the most significant regulatory shift in Italy’s online gambling sector in over a decade. This reform does not simply renew the market: it reshapes the entire structure, raises compliance expectations, and redefines how operators, new entrants and suppliers can access and compete within Italy’s regulated environment.
