The Italian Administrative Supreme Court, the Consiglio di Stato, has changed the regulatory framework for gambling top-up shops in Italy, known as Punti Vendita Ricariche or PVRs.
Gambling advertising in Italy remains one of the most closely regulated areas of the country's gambling market. The recent approval of the so-called Decree Accise by the Italian Senate has brought the issue back into focus, particularly because Parliament considered, and rejected, proposals that would have extended the rules to a much wider range of promotional activities.
The EU AI Act for gambling operators, suppliers and affiliates has entered its enforcement phase. Since 2 August 2026 the transparency rules of Article 50 apply, the ban on manipulative AI has been biting for well over a year, and the high risk obligations have moved to 2027 and 2028. Each of these changes lands differently on operators, on suppliers and on affiliates, and the analysis below explains how.
