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According to the press the launch of slots led to an increase in online gaming spending in the Italian casino market of 80% with € 18.2 M compared to Febraury 2012 when it was only € 10.1 M.Indeed following the launch of online gaming slots in the Italian market in last December 2012, they have become by far the most popular casino game replacing casino table games that for over a year had been the sole casino offering on Italian licensed platforms. Most of the main operators in the market have added slots to their game offering but the data of last December 2012 published by the gambling regulator show that some of the late entrants have been able to gain a considerable market share in a very short timeframe because of the launch of slots.
As a consequence, in a crowded market there might still be room for new entrants especially if they are able to differentiate their offering from the one of competitors. Furthermore the growth of slots in the last period may be due also to the fact that a large part of the black market might have been driven to the Italian licensed market once that the casino game offering of Italian licensed websites have become equal to the one of foreign licensed platforms.
It will be interesting to see what happens in the following months but in the meantime feel free to contact me, Giulio Coraggio, if you want to discuss the above.
