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Very interesting insights have come up today when I participated to the Internet Days conference in Milan. Directors from Google, PayPal, Microsoft and Facebook discussed about the future of the Internet sector which might go beyond our initial expectations.
First of all Giorgio Sardo of Microsoft started inspiring us. He is director of technical evangelism and indeed the quote in the title of this post is from him! The opportunities that can arise from wearable technologies were the core of his speech and indeed we already discussed of the potential relationship between such technologies and privacy-related issues. There is no doubt that this will be the future with implementations in the leisure and fitness sectors but also in the medical sector where we are following different projects.
Then James Quarles from Facebook stressed their plan to extend connectivity worldwide also emphasizing the relevance of users for their platform with the following sentence “we didn’t invent behaviors, we’ve just invented a few buttons to express them“. Also, it seems that Facebook is heading towards becoming more and more a marketing platform and the topics covered in this post will become therefore relevant.
Also, Professor Derrick De Kerckhove – maybe the oldest person in the room, but certainly the most innovative thinker! – astonished everyone not only when he started dancing the Gangnam Style, but when he expressed his ideas about the qualification of crowdfunding as the new economy and it is not a coincidence that as mentioned here crowdfunding has been just regulated in Italy. Also he outlined the huge potentials of viral marketing that however might trigger the legal issues referred in this post.
Finally, my dear friend Luca Cassina from PayPal has brought the attention of the audience on the massive potentials deriving from multichannels of connection with users and theherefore the crucial need for e-commerce companies to attract them through mobile phones, tablets and the next upcoming devices. Also he provided some interesting data on the number of users now connected to the Internet which is incredibly increasing in emerging countries like Brazil where 28 million people just left the level of poverty. As mentioned in this post, mobile payment faces some regulatory restrictions that shall however be certainly overcome in order to foster the technological growth.
It was a very interesting conference and as usual, feel free to contact me, Giulio Coraggio, to discuss. Also follow me on Twitter and become one of my friends on LinkedIn.
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