Regulations on prize promotions are quite tricky in Italy making their performance a complex puzzle, especially for foreign operators.

The Regulation (CE) 593/2008 (the "Rome I Regulation") on the law applicable to contractual obligations might have relevant Internet law consequences on e-commerce websites selling their products to Italian consumers, including American websites.

As part of a project aimed at fostering the development and internationalisation of the companies, the Italian Parliament has recently passed a law prescribing, among others, the corporate liability for…