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Copyright Giulio Coraggio 2018


Adding 450 million monthly users to 1.3 bn monthly users costs $19 bn according to Facebook, but also means that the buyer will be able to know about (and benefit from) much more information on its users to be potentially used for advertising purposes. This is what advertisers might be thinking about, but this might be also the concern of the Canadian, the Dutch and the Italian data protection authority that investigated on WhatsApp in 2013.