The European Court of Justice (ECJ) drafted a new page of copyright-related Internet liability rules holding that the embedding of a video from a videosharing platform on the different site without the consent from the right holder is not a copyright breach.
Prize promotions marketing campaigns face issues relating to the limits of usage of the offered prizes as part of advertising initiatives run by promoters in relation in particular to online prize promotions.
Data protection issues for Google in Italy are not over. The Italian Data Protection Authority (DPA) has now challenged their privacy information notice requiring - among others - an express consent from users to their profiling for marketing purposes leading to issues that might impact any business based on the processing of BIG DATA such as the Internet of Things and in general on behavioural advertising.
With the football World Cup upcoming, it is time for the Italian sportsbetting market to look at what happened in the last 12 months in terms of gaming law changes and plan the next steps.
Cookies in Italy finally got more clear rules with the issue of the guidelines by the Italian Data Protection Authority on the matter. These followed a long consultation subsequent to the coming into force of the law setting the boundaries of one of the most relevant data protection issues of the last years.
World cup guidelines on the usage of its trademarks in connection with the upcoming Brazil Football World Cup have been issued by FIFA. These created some concerns on advertisers about to launch their marketing campaigns associated to the event. Indeed they might have planned to display world cup trademarks, images of football players and maybe had also considered to perform ambush marketing campaigns also relevant under a gaming law perspective.
Final UK gambling licence terms and clarity on point of consumption tax set the playfield of gaming law obligations to enable operators to act in a more clear scenario.
Google data protection issues might increase as a consequence of the ruling of the European Court of Justice that obliged search engines to remove the link between search results and a webpage if it contains information the individual deems should be "forgotten". But it is argued that this decision might have relevant consequences also for the development of technologies based on Big Data including Internet of Things and wearable technologies.
Italian gaming law banning terminals (the so called "totem") located in public places connecting to online gaming platforms and prescribing criminal sanctions has been stressed by the Italian regulator in a strong move against them.
Branded contents are not anymore only in movies and TV shows, but the growth of blogs including fashion blogs and social media raised the issue on whether media principles on product placement should be extended to social media and on the level of transparency required by current advertising regulations.