After wearable technologies, special rules for foreign franchisors in Italy, 3D Printers à la mode, social media and fashion this IPT catwalk now covers the issue of legal implications concerning fashion and e-commerce with an article drafted by my colleague Gianluigi Marino.
After having debated about wearable technologies, special rules for foreign franchisors in Italy and 3D Printers à la mode, in this fourth post of the fashion-dedicated series, celebrating the Milan fashion week, my colleague Sara Balice will discuss about the new frontier of the fashion industry marketing communication: social media.
Data protection issues have become quite popular after the settlement approved by the US District Court of Northern California obliging Facebook to pay $20 million for putting users' names and faces in "Sponsored Story" ads without their permission and without paying them. And the question is how social media companies will react to obligations imposed by European data protection laws.