Google gambling advertising on YouTube can now trigger direct liability under the Italian so-called Dignity Decree, after the ECJ ruled that a platform running a revenue‑sharing partnership with its creators loses the hosting safe harbour.
The Italian gambling advertising ban is no longer just about restrictions—this time, the debate is about the removal of the Italian gambling advertising ban altogether.
Italy is not just launching a tender for new gambling licenses in 2026, it is adopting a concrete shift in how the Italian retail gaming market will be structured.