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EGaming Review reports that, because of the upcoming liberalization of the French gaming market, FDJ has entered into an agreement with TF1, the largest French commercial Tv channel, under which FDJ will sponsor some TV shows on TF1 and will provide a dedicated gaming space on Tf1.fr.
This deal made me think that such kind of agreements between gaming operators and companies active in other sectors have not been so common in Italy so far. This might sound unusual since Italy is for instance the country with the highest number of mobile phones per person and also the full transition to digital tv that will be completed by the end of this year. Such circumstance should encourage this kind of deals and the spreading of the use by gaming operators of channels alternative to websites.
Likewise, agreements with owners of famous trademarks – as recently occurred with the agreement between Endemol and Garmenet on the Big Brother gaming website – might be a good opportunity especially for new entrants whose brand is not well known to Italians. Italy is famous for its marks in the fashion sector for instance and these marks could be exploited by gaming operators.
I would like to know your opinion on the above; just add your comment to this post or send an email to me, Giulio Coraggio.
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