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On Friday 24 January 2014 at 9.15, we will be holding a very interesting event named #FASHIONLINE – Fashion bloggers, e-commerce & wearable technology issues in collaboration with Borsa Italiana (the Milan stock exchange) in Milan at Palazzo Mezzanotte.
The event is aimed at covering issues on how fashion companies are approaching new technologies both through new advertising conducts which include the so called “flogs“, e-commerce platforms and even covering wearable technology issues impacting on the Internet of Things that represent the perfect match between technology and fashion companies. The event is free and below is the program. If you want to join us, please send an email to graziella.furci@dlapiper.com I hope to see you there!
PROGRAM
9:15 am Registration
TECH & LEGAL
9:35 am The Italian e-fashion market – Valentina Pontiggia – Researcher of the eCommerce B2c Observatory, School of Management of the Politecnico University of Milan
10:00 am Panel: (F)Blogs, e-commerce and wearable technologies
Ann Ford – Partner, DLA Piper US
Ruth Hoy – Partner, DLA Piper UK
Betty Louie – Senior Counsel, China desk, DLA Piper Italy
Carol Umhoefer – Partner, DLA Piper France
Moderator: Giulio Coraggio – Senior Counsel, DLA Piper Italy
BLOG & INDUSTRY
11:00 am Online communication, marketing and fashion system
Tommaso Palazzi – Class Editori, interviews Paola Vee – Publisher and Editor in Chief, Les Cahiers Fashion Marketing
11:30 am Panel: Digital business: from theory to practice
Eleonora Carisi – Fashion influencer, JouJou Villeroy
Daniele Corvasce – Corporate & Legal Affair Director, Roberto Cavalli
Caterina Di Iorgi – Blogger, Style & Fashion 2.0
Francesco Giartosio – Founder and CEO, GlassUP
Gianluca Pastore – Worldwide Communication Director, Benetton Group
Moderator: Tommaso Palazzi – Class Editori
Light lunch will follow
